Emails That Will Make Your Customers Sit Up And Reach For Their Money

by Bryan Smith

Have you started an email marketing campaign, but aren't seeing the results you want? Are you intrigued by email marketing, but have no idea where to start? You have come to the best place. This article will provide you with the information that you need to create emails that will resonant with your customers and potential customers.

Add a personal touch to your marketing emails. There is much more that you can do than simply putting a first name into the message template. Utilize all information your subscribers have given you, no matter how small it may seem. Separate your subscribers into small groups that have common interests. Create different messages for these different groups.

Celebrate your subscribers' birthdays with a congratulatory message. Include an optional field on your opt-in form for subscribers to share their birthday and send automated greetings. This step takes very little effort, but it can make your subscribers feel important. Include a special offer, like a discount code or free shipping, along with the message to make it even better.

The subject line in your email should catch the attention of customers. Your customers should be excited when they read the subject line, so they want to open the email. Empty, routine or "spammy" subject lines cause people to delete emails without bothering to open them.

You want to make sure that every client has chosen to receive your emails so they don't feel like you are spamming them. If you do not, people will complain of spam and you may lose customers.

Your marketing emails need to stay short. Make them as direct as you can. This can demonstrate that you value the time your readers take to correspond with you. It also makes it more probable for the reader to actually read through the message in its entirety. The reason that this is important is because you may have important information or links near the end of the message.

Do not send emails without getting permission first. Without permission, you run the risk of losing potential customers and being labeled a spammer. You can also get blacklisted by certain ISP's, which can create major problems for your campaign and your business.

When performed correctly, your readers won't even be aware that your emails are a part of a marketing strategy. When you offer valuable services to your customers, they will anxiously anticipate reading the messages that you send out. This not only aids your company, but expands your customer base. This marketing method translates into loyal customers who are glad to spend money on whatever you have to offer. Apply what you have learned from this article for success in email marketing.

About the Author: